Generative Engine Optimization

Be the answer AI engines cite

Buyers now ask a model instead of scrolling a results page. We build the entity authority, structured data and answer coverage that make your brand the source those models quote.

Why this matters now
"By mid-2026 an estimated 35-50% of US B2B buyer research queries start in an LLM rather than a classic search engine."
If you're not showing up in the answer, you're not showing up.

The shift

Your buyers ask. The model answers.

Watch the prompt change. Whoever the model cites is who they choose. GEO is how you become that citation.

chatgpt
typing…

Same question, different verticals. We make sure the answer is you.

4 engines
ChatGPT, Perplexity, Gemini, AI Overviews
8-16
Answer pages monthly
100+
Buyer prompts tracked
90 days
To measurable prompt share
What you get

The short version

GEO audit
How ChatGPT, Perplexity, Gemini and AI Overviews describe your brand today.
Prompt-share tracking
Where you appear in AI answers versus competitors, tracked monthly.
Machine-readable site
Schema, llms.txt, clean HTML and crawl fixes, implemented, not just recommended.
Answer engine
8-16 pages per month written to answer the prompts your buyers actually ask.

Why brands stay invisible in AI answers

  • /AI answers absorb the question before anyone reaches your site.
  • /Models cite sources they can parse and corroborate, most sites give them neither.
  • /Keyword tools do not show the conversational prompts buyers type into ChatGPT.
  • /Content is published on volume, with no entity strategy tying it to your brand.

How we do it

  • +We optimize for citation: your brand becomes a source models reuse by name.
  • +Schema, llms.txt, clean markup and corroborating off-site signals so machines trust you.
  • +Prompt research across ChatGPT, Perplexity, Gemini and AI Overviews, tracked monthly.
  • +Topical clusters built around one coherent entity graph, refreshed as answers shift.
01

Entity Authority

Structured data, citations and consistent entity signals so models know who you are.

02

Answer Coverage

We map the prompts your buyers ask AI, then build the pages that get quoted.

03

Machine Readability

Crawlability, speed, clean HTML, schema and llms.txt rebuilt from the ground up.

04

Content Engine

Topical clusters published on cadence, refreshed as model answers shift.

How it runs

  1. Phase 01

    GEO Audit

    We benchmark how every major model describes you, plus a full crawl of what those models can read.

  2. Phase 02

    Entity Foundation

    Schema, internal linking, llms.txt, citation cleanup and consistent brand facts everywhere models look.

  3. Phase 03

    Answer Coverage Build

    We publish the cluster pages that directly answer your buyers' highest-intent prompts.

  4. Phase 04

    Compound + Report

    Monthly refreshes, new clusters, and reporting on prompt share, cited answers and pipeline influence.

Who this is for

B2B & SaaS

Long research cycles where buyers ask AI for shortlists before they ever contact you.

Local & multi-location

'Best near me' answers across every location you serve.

E-commerce

Category and comparison coverage so models recommend your products by name.

Professional services

Trust-heavy verticals where being the cited expert wins the enquiry.

Marketplaces

Programmatic templates that stay parseable and citation-friendly at scale.

Brands losing traffic

Sites hit by AI answers that need a citation strategy, not more blog posts.

Deliverables

  • GEO audit: how ChatGPT, Perplexity, Gemini and Google AI Overviews currently describe your brand.
  • Prompt-share tracking dashboard, which AI answers mention you versus competitors.
  • Machine-readability remediation, implemented not just recommended.
  • Topical cluster roadmap with 8-16 answer pages per month.
  • Schema, llms.txt and citation infrastructure so models parse you cleanly.
  • Monthly reporting on prompt share, cited answers and pipeline influence.
Tools we work in
ChatGPTPerplexityGeminiGoogle AI OverviewsClaudeSchema.orgllms.txtScreaming FrogGA4

Questions

What exactly is GEO?+

Generative Engine Optimization, making your brand the source AI assistants quote when they answer your buyers' questions. It optimizes for citation and entity clarity rather than a position on a results page.

How is progress measured?+

Prompt share (how often models mention you versus competitors), cited-source appearances, and organic pipeline influence.

How long until results?+

Entity and machine-readability fixes can move AI descriptions within weeks. Compounding citation growth typically shows clearly between month three and month six.

Do you write the content or just advise?+

We implement. Strategy, briefs, writing, on-page work and technical fixes are all delivered by us.

Does this replace paid ads?+

No. it lowers your dependence on them. Most clients run GEO alongside paid so the answer layer compounds while paid covers immediate demand.

Own the answer layer